Product Portfolio Assessment

Product Portfolio Assessment Benefits

Enhance, create, and improve your product portfolio offerings by focusing on your customers’ critical business needs.

Methodology

  • Audit your entire portfolio or a single product offering.
  • Identify and analyze the features, functions, and benefits of each offer and its portfolio integration.
  • Conduct stakeholder and customer interviews to pinpoint the benefits, challenges, and wish list customer wants and needs from future offerings.
  • Map out the changing needs of the industry and the offerings from a customer perspective to achieve growth and profitability.

Deliverables

  • Detailed report identifying the customer needs and industry trends for all offerings.
  • Creation of a new (or updated) product and portfolio Roadmap based on impact to the business, timeframe to create, and positive change in competitive landscape.